CBH Energetics names Jana Creel to lead new partnership push

CBH Energetics is expanding its strategic partnerships division and naming Jana Creel to lead national growth across corporate, sports, autism, nonprofit and influencer markets. The Nashville-based wellness education company says the move is meant to widen access to its bioenergetic testing and educational services through organizational alliances across North America.

Why it matters: - CBH Energetics is using partnerships to scale beyond direct-to-consumer outreach and into organizations that can broaden access to its testing and education services. - The strategy targets multiple markets at once, which could accelerate national visibility and create recurring channels for growth. - The company’s testing is intended for educational and informational purposes, not diagnosis or treatment.

What happened: - CBH Energetics expanded its strategic partnerships initiative and appointed Jana Creel as Head of Strategic Partnerships & Growth. - The company announced the move on November 3, 2026, from Nashville. - Creel will lead national growth efforts across North America. - The initiative focuses on partnerships with corporate organizations, sports organizations, autism centers, foundations, nonprofits, practitioners, and influential leaders.

The details: - CBH Energetics will use the partnership division to develop strategic alliances, strengthen organizational relationships, identify new markets, and build scalable programs. - The company’s priority markets include corporate organizations, sports organizations, autism centers, foundations and nonprofits, and influencers and industry leaders. - In corporate wellness, CBH Energetics plans to offer bioenergetic testing, employee wellness education, and executive wellness initiatives. - In sports, the company plans partnerships with professional, collegiate, and athletic organizations for athlete wellness, recovery education, and team wellness strategies. - In autism-focused work, CBH Energetics plans to partner with autism centers and organizations serving neurodivergent communities. - In the nonprofit channel, the company will pursue sponsored testing, educational outreach, and mission-aligned collaborations. - In influencer and leader partnerships, CBH Energetics plans affiliate relationships, brand ambassador programs, and educational campaigns. - The company said each partnership will be evaluated based on the organization’s objectives, audience, and collaboration opportunities. - CBH Energetics was founded by Samantha Stupak in 2012. - The company offers hair- and saliva-based bioenergetic testing, wellness reports, natural remedies, and practitioner education. - CBH Energetics says it has analyzed more than 50,000 scans worldwide and built a network of more than 1,000 practitioners. - The company’s Brain Scan, Body Scan, and combined Brain and Body Scan provide educational information about bioenergetic patterns and wellness-related factors. - The company is inviting qualified organizations, practitioners, foundations, and industry leaders to explore partnership opportunities. - Interested parties can submit an inquiry through the strategic partnerships page.

Between the lines: - The appointment of a dedicated partnerships lead signals a more formal go-to-market strategy for CBH Energetics. - The breadth of target sectors suggests the company is trying to move from niche wellness education into broader institutional distribution. - The emphasis on education, rather than medical claims, may help the company position its services for a wider range of collaborators.

What's next: - CBH Energetics will begin building partnership pipelines and evaluating potential collaborators across its priority markets. - The company will likely use new alliances to expand awareness, increase organizational adoption, and support long-term growth. - Organizations can learn more or inquire through CBH Energetics' strategic partnerships page.

The bottom line: - CBH Energetics is betting that structured partnerships, not just product sales, will drive its next phase of expansion.