Strickland Brothers opens 20th Georgia oil change shop in Madison

Strickland Brothers 10 Minute Oil Change opened a new quick-lube location in Madison, Ga., bringing its Georgia total to 20 and expanding its footprint to more than 285 locations across 27 states. The company says the new shop is part of a broader push for corporate and franchised openings this year.

Why it matters: - Strickland Brothers is adding another Georgia location as demand for faster, no-appointment oil changes keeps growing. - The Madison shop expands the brand’s reach in a state where it now has 20 locations. - The opening adds to a network of more than 285 stores across 27 states.

What happened: - Strickland Brothers 10 Minute Oil Change opened a new shop at 1500 Eatonton Rd. in Madison, Ga. - The Madison opening is the company’s newest Georgia location. - The company marked the opening as its 20th shop in Georgia. - CEO and founder Justin Strickland said the Madison opening is an important milestone for the brand.

The details: - Strickland Brothers was founded in 2016 and is headquartered in Winston-Salem, N.C. - The brand offers quick, friendly and dependable oil changes with no appointment necessary. - The company uses a drive-thru service model built around its signature 10-minute oil change. - Strickland Brothers said it plans to continue expanding this year through both corporate and franchised store openings. - The company says its growth strategy is built around efficiency, operational excellence and customer service. - The company says its value proposition centers on high-quality, convenient oil changes delivered with integrity and hospitality. - Strickland Brothers says it operates more than 285 locations nationwide. - More information is available at the company's website.

Between the lines: - The Madison opening shows how quick-lube brands are competing on speed and convenience rather than traditional appointment-based service. - Strickland Brothers is trying to pair rapid expansion with a consistent service model to build loyalty and repeat visits. - The company’s emphasis on franchised and corporate growth suggests it is pursuing scale in a fragmented automotive service market.

What's next: - Strickland Brothers plans more openings over the rest of the year. - The company appears positioned to keep widening its footprint in Georgia and other states as it expands. - The brand’s next growth test will be sustaining service quality while adding new stores.